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Sulfate-Free
A trend that continues to grip the market with an ever-increasing demand for Sulfate-Free shampoos, shower gels and liquid soaps. Innospec are the experts in Sulfate-Free technologies. Our impressive range of Sulfate-free surfactants adds luxury, super softness and mildness to your formulation.

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On-The-Go
Finding that extra special, easy to use beauty product whilst ‘on the go’ can be quite tricky, but they are high on the consumer’s wish list! Whether it be refreshing skin gels, no-rinse hair care or a super quick in-shower tan, our experts have a range of clever ingredients and formulations that work in multiple applications.

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Photo Ready
Today’s consumers are constantly ready for that perfect Selfie opportunity. Quick snaps and instant posts to social media makes people want to look and feel good, so having products readily available to give flawless skin and perfect pouts is a key selling point behind most beauty products.

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Texture
How a product looks and feels is an important aspect to a consumer’s experience. Textures often define a brand and give products that special sensorial quality. From face creams and make-up removers to products that care for your hair, choosing the right texture can enhance enjoyment of using a particular product.

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Low pH
Products that offer low pH benefits are wonder products for those with damaged hair or sensitive skin. For a formulation to provide gentle but effective cleansing seems a lot to ask from a beauty product but with specially formulated ingredients, there are a range of our formulations available that offer low pH.

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Multifunctional
Having a beauty product that combines different functions in one seems to be one of the top trends in consumers today. What’s not to like about owning a perfect product that can look after your skin and hair in one application? It’s simple, it saves time and consumers feel it’s good value.

Navigate the trends with Innospec and download our formulations below.

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